Ubisoft on social

The Background

We help Ubisoft UK create content fit for their iconic games across Twitter, TikTok and Instagram.

Our role is to create content that Ubisoft fans love – and find ways to reach new and existing audiences in the UK.

The Activation

We understand how tricky it is for an established publisher with iconic and well-loved games to tread the line between engaging social presence and established brand identity. To make sure we get it right, we always collaborate very closely with the Ubisoft UK team when strategising and creating content.

In just the first six months of working together, we generated over 2,500,000 views on TikTok, with an average engagement rate of over 10% and an overwhelmingly positive reaction from the community. Now, over two years since we started working with the Ubisoft UK social team, our combined efforts saw a total of over 10,000,000 views. We also doubled the percentage of viewers that identify as female and increased the TikTok follower count fivefold – from 30k to 150k.

We also work together to create content for Ubisoft UK and Assassin’s Creed UK on Twitter, with our top tweet reaching 3,200,000 impressions.

We’re proud to see the increase in views, impressions and engagement that came from our joint strategy – and a distinct shift in community sentiment across all platforms.