Our Code Of Ethics
We think it's possible to run a business and have positive impact on our neighbourhood, staff, contractors, even the environment. We want to do whatever we can to not make the world a worse place.
We’re a certified B Corp™️, verified as an organisation committed to reaching the highest levels of social and environmental responsibility.
Here are our core beliefs:
Gaming is for everyone
We don't want to gatekeep games or genres because of preconceptions about who plays them. Gaming is cool, it takes countless shapes, and everyone deserves to be given opportunities to play.
Fair and transparent pay
- We pay our employees and contractors fairly and on time.
- Our job listings always include a salary range.
- No full-time employee past their probation earns less than £30,000.
- Financial stability and the long-term safety of employees are our priority – not short-term profit. Our priority is to avoid layoffs at all costs.
- We’re transparent with our donations, making them public as they happen. List of recent donations at the end of this page.
Supporting small businesses
Where possible, we give preference to local, small retailers and businesses, as opposed to large corporations. We prefer to work with independent suppliers, rather than seek services through a corporate middleman.
Environmental responsibility
As most of our business takes place online, it’s hard to measure our environmental impact. That won't stop us from trying to remain as sustainable as possible:
- We use public transport instead of cars, unless absolutely forced to (when transporting bulky or valuable goods, or late at night). We also use train connections, including internationally, instead of flying.
- We are a meat-free business — our team lunches and catering at our events and shoots will always be vegetarian or vegan. When looking for catering, we will also give priority to local vegetarian and vegan suppliers.
- We have a list of environmentally-preferred suppliers for shipping, our HQ and home offices, and we buy locally where we can.
- Our waste gets processed accordingly to guidances from our local council.
- Our merch, t-shirts and business cards are all sustainably printed. We don’t create items meant to be thrown away — everything can be reused or recycled.
We’re always looking to improve how we conduct our business and are open to suggestions from employees, contractors and clients (or you, reading this!).
Our recent donations are available here.















