Magic: The Gathering on Gather

MARKET

GLOBAL

CLIENT

Wizards of the Coast

The Background

Gather is an interactive meeting platform featuring proximity video chat, making it as close to the real deal as a digital event can get. And, best of all, it’s fully customisable, with the final product reminiscent of vintage pixel games. So, we ventured into Gather with Magic: The Gathering to create interactive experiences for Strixhaven: School of Mages and Adventures in the Forgotten Realms.  The events were featured in Forbes, IGN France, IGN Southeast Asia, Eurogamer, Dicebreaker, Tom’s Hardware and more.

The Activation(s)

Strixhaven: School of Mages
To celebrate Strixhaven: School of Mages, we recreated the university and all of its five colleges in pixel form. Lore, puzzles, quests, NPCs and treasures filled the space. Not only that: between Prismari, Quandrix, Witherbloom, Lorehold, Silverquill, the Biblioplex, Firejolt Cafe and Bow’s End Tavern, our guests had a lot to explore. Forbes called the event ”a masterclass in pandemic event planning”.

Adventures in the Forgotten RealmsAs Magic: The Gathering met Dungeons & Dragons for a very special set, we invited content creators and press to traverse a dungeon in search of ten exclusive Adventures in the Forgotten Realms cards.It wasn’t an easy task: there were 80+ rooms to explore, with hundreds of NPCs and interactive objects. Over 60 creators decided to stream the event.

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