Ubisoft UK on Social

Since 2022, we've worked closely with the team at Ubisoft UK to maintain a social media presence fit for their iconic games across Twitter, TikTok and Instagram.

Our role is to create content that Ubisoft fans love – and find ways to reach new and existing audiences in the UK. We understand how tricky it is for an established publisher with iconic and well-loved games to tread the line between engaging social presence and established brand identity. To make sure we get it right, we collaborate closely with Ubisoft UK when strategising and creating content.

In 2025, we introduced a new process to ensure our reactive content could really shine, including a much closer collaboration with the Ubisoft team. Thanks to this new approach, we’ve seen our best year to date, with over 47,000,000 earned views and 75,360,000 earned impressions. We have also grown the TikTok following from 30K in 2022 to 380K in 2026.

But, it's not just short-form video: we also work together to create content for Ubisoft UK, Rainbow Six Siege UK and Assassin’s Creed Twitter accounts, with our top tweet reaching 3,200,000 impressions.

We’re proud to see the increase in views, impressions and engagement that came from our joint strategy – and a distinct shift in community sentiment across all platforms!